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About

Sales Excellence Now

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Dynamic training with Bernard Smalls LIVE!!!

We teach new salespeople how to be brilliant at the basics by understanding and mastering the fundamental principles of successful retail automotive sales. We train winners!!

Bernard worked as a corporate sales trainer for several number-one, “World Class” automotive dealerships. At Toyota Mall of Georgia, by training hundreds of employees in the Raving Fans philosophy he shared in their record-setting success by making Toyota history, winning all 10 of the prestigious Customer Service Excellence awards Toyota Motor Corporation International offers in the first year of business, a feat that has never been accomplished anywhere in the world, thus making history!

Mr. Smalls also operated as a Southeast Toyota Distributors; LLC certified in-house dealership trainer. His Corporate Trainer experience covered the scope of customer service training, sales training, leadership training, and development for as many as 450 employees. Positive motivation is his brand and style. Improving human performance systems was the net result, of building high-performing sales teams.

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About Author

My name is Bernard Smalls

We teach new salespeople how to be brilliant at the basics by understanding and mastering the fundamental principles of successful retail automotive sales. We train winners!!

We teach new salespeople how to be brilliant at the basics by understanding and mastering the fundamental principles of successful retail automotive sales. We train winners!!

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BERNARD’s JOURNEY

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  • Personal Appearance  

  • Excellence And Success

  • Attitudes / Altitudes

  • The Growth Cycle of a Salesperson

  • 3 Secrets to Creating Raving Fans

  • Ten Perceptions of Auto Salespeople 

  • 15 Facts About Today’s Car Buyer

  • 3 Questions Every Car Buyer Has 

  • Dealing With The “Offended Car Buyer”

  • 10 Steps to A Sale

  • 5 First Impression Tips to Build Trust

  • 5 Reasons People Don't Buy 

  • Making a Lasting First Impression

  • 7 Keys to Finding Common Ground

  • Building Rapport With F-O-R-M

  • Consultative Interview Process

  • The 6-Point Walk-Around 

  • 5 Keys to An Exciting Demo Drive

  • 7 Steps to Effective Trade Evaluation

  • 12 Keys to Being a Professional 

  • The 3 Cs of A Correct Write-Up

  • How To Present the Numbers

  • Getting a Verbal Commitment.

  • Handling Price Objection 

  • 5 Closes You Must Learn

  • 10 Negotiation & Closing Power Rules 

  • 7 Benefits of A Lease/Purchase

  • Doing a Service Walk

  • 6 Quality Delivery Tips

Bernard live

Topics covered in the Sales Training Program

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